Google Must Change Tactics and Android Must Succeed

It is safe to say that I have not been a big fan of Google. I have issues with their tactics, business model, and insatiable appetite for personal information. It will come as no surprise to my readers, that I was delighted by Google’s recent announcement to cancel plans to bring the Nexus One to Verizon. However, my reasons behind supporting this decision may come as a shock to you; Android must succeed. Why?

To put it bluntly; Google may be the only company left that can stop Apple’s dominance in the mobile space. While Microsoft certainly has the talent, I question if they have the will as they continue to chase Google for advertising dollars. Meanwhile, Nokia seems a bit dazed and confused by Apple’s success as they cling to Symbian OS. RIM is stuck in the Enterprise world as they must now fight Apple on their home turf with devices that seem behind the times. Finally, Palm may find a buyer but also obsolescence.

One of my best friends put it this way, “When you buy an iPhone you are buying a device without root access.” In essence, we are forced to use and develop applications on the iPhone via the pleasure and direction of Apple. In the past few months, we have tried to develop more than a few interesting iPhone applications only to find we were in danger of violating Apple’s Licensing or Apple’s iPhone OS did not support or allow what we were trying to build. While some have gone the “jail breaking” route to overcome these obstacles, we would rather stay within the mainstream user population and remain legal.

While Apple controls every aspect of the iPhone, Google has the chance to disrupt this model. For some reason, Google has a tenancy to follow leaders in particular spaces. In my opinion, that is why they created the Nexus One as they thought controlling the hardware and software was key in creating a successful device. HTC and Motorola proved this notion incorrect when they created superior devices with the same Android OS. What Google really needs to do is concentrate on improving and refining Android’s usability and functionality to exceed that of Apple’s iPhone OS.

A refined Android with a vibrant community filled with robust application development has the chance to trump iPhone because it is open (we have root access!) and a killer application is sure to be developed. Google has many different avenues to make money off of Android including advertising, cloud services, and more.

Therefore, Google must change their tactics by concentrating on refining and improving Android while supporting their hardware and carrier partners.

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Technology: A bright future!

Today’s technical headlines are dominated with the likes of Cisco, Juniper, IBM, HP, Oracle, Microsoft, Intel, Google, Research In Motion, Apple, Dell, SAP, Nokia, and more. The common denominator with all these companies is size; size of their revenue streams, size of their sales forces, size of their channels, size of their bank accounts, size of their checks to Gartner, Forrester, EMA, etc. and more.

Some companies believe in organic growth while others prefer inorganic growth through large and small acquisitions. Some spend time winning and keeping customers happy while others would rather spend money on fancy marketing campaigns. Some have grown so large that they compete with themselves while others seem lost defending tired old positions and ideas. Some have executives that are the envy of the industry while others are saddled with executives born out of the dot com boom.

We have lived through HDLC, X.25, Banyon Vines, Frame Relay, ATM, Token Ring, Twin-X, give way to Ethernet, Wireless, MPLS, and more. We’ve lived through the wars between OS/2 and Windows, Active Directory vs. Novel Directory Services, Word Perfect vs. Word, Cisco vs. Motorola, Palm vs. RIM, Inktomi vs Google, and more. We saw RISC vs CISC, Unix vs Linux, Mainframe vs. Servers, Distributed Computing vs Datacenters, Mainframes vs. servers acting as mainframes, Virtualization vs. everything, and more.

While we have come so far, we have so much further to go. While the Internet has become a nice to have to a must have, it remains slow, unsecured, and unreliable. While TCP/IP binds us together, it has created a new wild west for criminals and electronic warfare. While we cannot live without our mobile phones, we can’t drive across town or enter our homes without the connection dropping. While everyone’s memories are electronic, data back-up remains cumbersome and an afterthought. While we crave open standards, we are saddled with proprietary operating systems and applications that stifle innovation and choice.

To the large companies, trash the Innovator’s Dilemma and innovate your respective industries. Don’t be afraid of change, embrace it (and I’m not talking about reorganization!) To the small companies, disrupt with technology and business models. Don’t be afraid of the large companies and carve out your niches. To the start-ups, go for it!
Don’t believe the naysayers whether they be analysts, VCs, or “friends” and believe in yourselves.

Here’s to innovation, disruption, and the bright future of technology!