EMC is acquiring privately held Greenplum for an undisclosed sum. Greenplum is a next generation warehousing database that offers massively parallel processing (MPP) and Scatter/Gather Streaming to provide analytics for private and public clouds. Greenplum is an x86 based software solution that is challenging the likes of Oracle, Netezza, and Teradata.
Interestingly enough, Oracle is an investor of Greenplum via their acquisition of Sun. However, Oracle’s Exadata solution that is built on Sun hardware made Greenplum an expendable investment. Meanwhile, EMC saw the opportunity to gain a foothold into this growing billion dollar market while continuing to fuel their storage business; huge databases equal huge storage requirements.
In the end, EMC has acquired a solid company that has held their own against their larger rivals. With EMC’s ability to execute with a tenacious sales force, market presence, and stable financials coupled with new investments in the technology, Greenplum is sure to flourish. Additionally, could a Cisco UCS appliance be far behind?
Think about it, traditionally data warehouses sit in their own silo within the data center. One may argue this is because of the proprietary nature of these important systems, but this is slowly changing. In Greenplum’s case they support Linux and Sun Solaris running on hardware from Dell, HP, Sun, and IBM. Imagine EMC, in conjunction with VMware, fine tuning Greenplum’s software to work within Cisco’s UCS. Instantly, you have a next generation data warehouse within a next generation data center architecture that gains all the benefits from Cisco’s UCS.